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PhilGoetz comments on Cached Selves - Less Wrong
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Comments (75)
This is a great post, especially all of the technique suggestions.
Socially Required Token Disagreement: I'm especially surprised by the "drive safely" study - and it's especially weird since "keeping America beautiful" would seem to contradict putting a big ugly sign on your front lawn. Maybe the effect wasn't through the person's support for vague feel-good propositions, but through their changed attitude to following requests by strangers knocking on their door.
Maybe seeing the little signs on their neighbors' yards made them believe signs were acceptable in their neighborhood.
Were all the signs placed in one neighbourhood? This could partly invalidate the test, since there could be an effect of discussing the issue with neighbours and changing opinions as a result of discussions, not solely as a result of a consistency effect. The study should have avoided this, choosing houseowners far from each other. Was it the case?