Kaj_Sotala comments on Fun and Games with Cognitive Biases - Less Wrong
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Another way to take advantage of confirmation bias is exemplified by horoscopes: offering people predictions that are sufficiently vague that no matter what happens, people can find a way to interpret the prediction as having come true.
Also, someone who wanted to be respected by many people could write semi-nuanced opinion texts that could be plausibly interpreted to favor either side in a debate. In the "best" case, supporters of both sides will read the text and like you for being on their side.