rabidchicken comments on How to Be Happy - Less Wrong
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Consumerism is buying in the vain hope that the act of purchase will bring happiness, or failing to see that many advertised items will bring you low value compared to their price. Being anti-consumerist doesn't prevent you from buying useful tools after evaluating their price to be lower than their value to you. Many geeks underestimate the value of good looking clothing as a social tool.
Now, you can argue that our society would be better if we didn't judge people by their clothing, but you live in a society that does - and so for you, clothing is a tool to alter how you are judged. The ideal clothing may not be the most expensive or the most trendy, but most of us on this site probably buy clothing that is insufficiently trendy.
It is also worth note that you can often get nice clothes for about the same price as less fashionable clothing, if you look in second hand stores. (although this may require more time shopping, and be dependant on where you live)