I also have experiences with this kind of thing. In my spare time, I'm training kids at my local chess club. Showing them how a knight moves, what a fork is or why pinning a piece to the king is so strong, I realize to mainly use explanations that also helped me learing this when I was younger. Indeed, I notice how only few immediately understand it, so I try giving other explanations and that does indeed work.

It's surely some sort of projection bias as we assume the students' minds are similar to ours, but what makes this special is that you are in a position of power, and the student is not. So this might indeed lead into students repeating the teacher's buzzword without knowing the meaning behind it, even in something with as few buzzwords as chess.