I also found it confusing, because the community has 'heroes' in the sense of much-talked-about role models who are generally admired. One of the odd things about the London meetup I went to was that there were several names being spoken of in mildly reverent tones. I'm not criticising this: it has ups as well as downs. But it's that, not organisers, thatI think of when you say 'heroes'.