Agree with the absurdity bias. For most (even smart) people their exposure to cryonics is things like Woody Allen's Sleeper and Futurama. I almost can't blame them for only seeing the absurd... I'm still trying to come around to it myself.
Futurama was actually my introduction to cryonics, and I'm a future cryonaut.
So, apparently appsumo is having a custom reddit bundle, a bundle meant to appeal to redditors, and 10% of the proceeds get donated. On the surface, doesn't sound _that_ interesting, except...
Take a closer look: http://appsumo.com/reddit-special-deal/ and find that the recipient of the donations will be... SENS!
I find this to be an interesting development. It wasn't the "custom transhumanist bundle" or "the custom sens bundle" but "the custom reddit bundle". Yes, "reddit" doesn't, in and of itself, count as extremely mainstream as such, but I'd say it's still an interesting development.