What do you mean by calling yourself "a random individual"? It is generally not a good sampling technique to survey people who step forward and volunteer information.
You're right, it isn't a good sampling technique. When I said "random individual" though, I wanted to state some sort of distance from the LessWrong Community. It is very possible that most people in that community know of appsumo and reddit, but since I'm outside of that community, I knew nothing about it. I suppose, in retrospect, I should have said "outsider" instead, and I also realize that the extent of an outsider's knowledge likely doesn't have any relevance here for this topic.
So, apparently appsumo is having a custom reddit bundle, a bundle meant to appeal to redditors, and 10% of the proceeds get donated. On the surface, doesn't sound _that_ interesting, except...
Take a closer look: http://appsumo.com/reddit-special-deal/ and find that the recipient of the donations will be... SENS!
I find this to be an interesting development. It wasn't the "custom transhumanist bundle" or "the custom sens bundle" but "the custom reddit bundle". Yes, "reddit" doesn't, in and of itself, count as extremely mainstream as such, but I'd say it's still an interesting development.