I don't understand the downvotes on this. It looks like an appropriate answer to a confused newbie question to me. The financial and moral incentives for not pulling the plug are all well represented in the cryonics literature.
For my part, my takeaway from the downvotes is this: if I respond to a question by saying RTFM, and I bother to include a link in my response, but instead of choosing to include a link to the actual FM I include a link to an etiquette guide about how not to ask dumb questions, it ought not surprise me if some folks take this as evidence that I'm being snotty rather than being helpful and appropriate.
So, apparently appsumo is having a custom reddit bundle, a bundle meant to appeal to redditors, and 10% of the proceeds get donated. On the surface, doesn't sound _that_ interesting, except...
Take a closer look: http://appsumo.com/reddit-special-deal/ and find that the recipient of the donations will be... SENS!
I find this to be an interesting development. It wasn't the "custom transhumanist bundle" or "the custom sens bundle" but "the custom reddit bundle". Yes, "reddit" doesn't, in and of itself, count as extremely mainstream as such, but I'd say it's still an interesting development.