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David_Gerard comments on Why Would A Certain Hoax Story Be Reported For So Long? - Less Wrong
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Comments (18)
This is a question which there's probably an answer to: PR companies frequently make up completely fake news stories to push a given class of product into public awareness, or even just to show off their skills at getting stories into the media. So the answer would be a list of the techniques they typically employ.
edit: as Douglas Knight notes, that last link doesn't cite what I thought it was citing. Looking for an actual example.
Relevant xkcd
There's a pretty clear client in that example. Maybe, as suggested at the end of the story, the goal was for the hoax story to get out, but they were still pushing a product other than themselves.
Whoops, yes, you are quite correct. Now seeking out a cite for the claim. (I remember seeing the story, but finding it ...)
It's like the sad story of Dave Manning.