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SilasBarta comments on Why Would A Certain Hoax Story Be Reported For So Long? - Less Wrong
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Because it has high memetic fitness. What is shared is not always what is true.
Why is this modded up? Persistent spreading means high memetic fitness. It is a description, not an explanation. If you wanted to explain this phenomenon, you would need to point to the general characteristics of the meme-spreaders and what about this makes them want to repurpose their resources toward its spreading.
While your point is valid, (and I've voted your comment up) I voted up tim's remark because he is implicitly pointing out that memetic fitness is not strongly correlated with truth.
Ah, good point. I hastily neglected that part of his post.