Thanks for the clarification. I understand your goals better now. That said, let me suggest that there's a tension between some of what you're saying. On the one hand, you want to focus on the links between rationality/bias-overcoming and poker. That's a great plan, and it seems like you could make a great contribution there. (I'm envisioning a less-mystical Tommy Angelo here.)

But on the other hand, you seem to also be focusing on poker instruction, which I think might be a problem. Are you planning on deriving and teaching a strategy for poker based on first principles? I think that's impractical, because the game is just too complicated. However, it seems like any other approach would dilute your brand and distract your from making a truly novel contribution.

I think you would be well advised to ditch the idea of teaching players who are complete novices and focus more on helping players who are at an intermediate+ level now develop a rational approach to the game.

Best of luck with the project!