Yep - correlating it with "being intelligent" seems to be a bit of a PR disaster... which the brights have tried to counter by calling non-brights "supers" .

Not sure if that's worked at all... I keep occasional tabs on what's happening in that community but don't really consider myself an active member. I think the heart is in the right place - especially in the US where religiosity is at a much more fervent level. but not sure it's really proven effective yet... but then I might be able to say similar things about this community :)