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MichaelAnissimov comments on Link: Gizmodo discusses SIAI, matches donations - Less Wrong
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Not strange at all, it's their site and their design, and it wouldn't look aesthetically pleasing to add the word "match" in there. Sometimes style is more important than the visitors being 100% informed. In design less is more.
But it's not even in their FAQ. Matching is a huge incentive to donate, and I agree less can be more in design, but there is certainly a law of diminishing returns. They could at least mention it in the copy on their homepage. Anyhow, I won't argue further with the indomitable Michael Anissimov :) Been reading your blog for years, good stuff.