After reading this, I'm seriously considering finding someplace online that sells those little Lacoste crocodiles and sewing them onto all my shirts. The power of logos appears to be ridiculous for the trivial outlay.
This study confirms a wider phenomenon. A work of art’s value, for example, can change radically, depending on who is believed to have created it, even though the artwork itself is unchanged.
http://www.economist.com/node/18483423?story_id=18483423&CFID=160796263&CFTOKEN=71303356
After reading this, I'm seriously considering finding someplace online that sells those little Lacoste crocodiles and sewing them onto all my shirts. The power of logos appears to be ridiculous for the trivial outlay.