PhilGoetz comments on Manufacturing prejudice - Less Wrong
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Is there something about the ginger thing specifically that makes you think it's ironic or manufactured? Cartman on south park is very antisocial and racist in a classic sense. A recurring theme is his hatred of blacks, jews, women, gays...
Many Irish people have red hair. It's possible this is just the usual kind of racism.
South Park is usually ironic. Cartman's crusade against redheads is supposed to look silly, and to stand for other, more mainstream prejudices.
On the Cheezburger network, it's self-consciously ironic. It's written by internet geeks pretending to be prejudiced against red-heads because they think it's a funny parody of other prejudices.