I was going to say "Evidently you're not familiar with Athol Kay," but I don't know what you may or may not be familiar with, just as you probably don't know what jsalvatier is familiar with.
I think we would all agree that abusive behavior is bad, and can go on for a long time in a cursed, miserable relationship. Based on the information in his blog, Athol Kay (apparently his real name) is not in anything like an abusive relationship with his wife. To the contrary, it's all about mutual satisfaction and support in all the areas of a marriage or LTR.
I'm not previously familiar with him, no, but I did follow the link you posted to his site. The entire front page was about how women can doll themselves up to be more attractive to their hubbies. I was not impressed. Hoping to give him the benefit of the doubt, I followed the links to some of the "most important posts" on the site, and found more misogynistic bullshit: relationships boiled down, essentially, to how much she's putting out, whining about Nice Guy™ Syndrome, and perpetuation of pathological gender roles. So, zero points for eth...
Clarisse Thorn recently posted a useful article about Ethical Pick-Up Artistry, bringing up a few basic critiques of traditional PUA and suggesting a few alternatives.
A proposal to formalize thisNot the same thing, but a discussion on forming a community to practice social artistry in general has been brought up on LW before, but I'm not personally aware of anything coming out of that.