I think he can have, like, one point for ethics. He's a little sloppy about it in places and does sling generalizations, but there's nothing that egregious and he doesn't seem to hate women or consider us interchangeable.
He has this post about the "dark side of game": http://www.marriedmansexlife.com/2010/03/dark-side-of-game.html
This post from him really flipped me out: http://www.marriedmansexlife.com/2011/02/life-sucks-marriage-still-good.html
because of this quotation: "yes we still had sex on Friday night (she squirted), Saturday night (she cried), Sunday morning (she tolerated it) and Sunday night looks good too (she's gonna go for the handjob option when I offer it). "
which, uh, doesn't sound like his wife is all that into the sex. On the other h...
Clarisse Thorn recently posted a useful article about Ethical Pick-Up Artistry, bringing up a few basic critiques of traditional PUA and suggesting a few alternatives.
A proposal to formalize thisNot the same thing, but a discussion on forming a community to practice social artistry in general has been brought up on LW before, but I'm not personally aware of anything coming out of that.