He has this post about the "dark side of game": http://www.marriedmansexlife.com/2010/03/dark-side-of-game.html
This post from him really flipped me out: http://www.marriedmansexlife.com/2011/02/life-sucks-marriage-still-good.html
because of this quotation: "yes we still had sex on Friday night (she squirted), Saturday night (she cried), Sunday morning (she tolerated it) and Sunday night looks good too (she's gonna go for the handjob option when I offer it). "
which, uh, doesn't sound like his wife is all that into the sex. On the other hand, she later asserted that she has no problem with their current setup in this post: http://www.marriedmansexlife.com/2011/02/jennifer-answers-some-questions.html
so the problem I think is more with careless phrasing than careless treatment of her feelings. At least, I hope so. She sounds pretty ok to me.
Clarisse Thorn recently posted a useful article about Ethical Pick-Up Artistry, bringing up a few basic critiques of traditional PUA and suggesting a few alternatives.
A proposal to formalize thisNot the same thing, but a discussion on forming a community to practice social artistry in general has been brought up on LW before, but I'm not personally aware of anything coming out of that.