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Gray comments on Build Small Skills in the Right Order - Less Wrong
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Compare "I've only known this guy for half an hour, but he seems really likable" and "I've only known this guy for half an hour, he's been running through the tricks from the cult salesman playbook and is giving off a real likable impression at this point".
You still need to have your own head game in order to actually counteract the subconscious impressions you are getting, but it will probably help to know that a contest is even happening.
I think what you say is plausible. But I also think that it is also plausible that a "likable impression" isn't just an appearance, but the effect of you actually starting to like the guy. I think that's the sort of thing that concerns me, that at a certain point our social instincts take over and we lose the ability to detach ourselves from the situation.
That's a valid point. Women who have read about the pickup artist techniques report that the techniques still work on them even when they're aware the person is using them. On the other hand, SWIM says that being aware of various techniques has helped him guard against HR methods on the basis of "Oh, now he's moving into stage x, next he's going to...". SWIM would say that it depends to what degree you're predisposed against the person using them.
Be aware that some techinques are more obvious than others. Some are really obvious when you know they exist, but also really obscure, so you won't know they're being used unless you've read about it before.