No, this is using entirely honest and informative methods that don't get people's backs up more than one already intended to. It is a way to achieve a win-win outcome. A good Internet discussion should leave everyone feeling better in some way - it's not zero sum. Your concern is a reasonable thing to watch out for, however.
Even though this was written by a current Less Wrong poster (hi, pdf23ds!), I don't think it has been posted here: Why and how to debate charitably (pg. 2, comments). (Edit: The original pdf23ds.net site has sadly been lost to entropy – Less Wrong poster MichaelBishop found a repost on commonsenseatheism.com. He also provides this summary version.)
I was linked to this article from a webcomic forum which had a low-key flamewar smouldering in the "Serious Business" section. (I will not link to it here; if you can tell from the description which forum it is, I would thank you not to link it either.) Three things struck me about it:
The list of rules is on pg. 2 - a good example is the rule titled "You cannot read minds":