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waveman comments on The Bias You Didn't Expect - Less Wrong
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The Economist reported on the Israeli study too:
http://www.economist.com/node/18557594
The article makes an argument which I find persuasive: that it's not about food as much as it's about difficult decisions tiring the brain. When the brain is tired, it resorts to the easy and safe option.
Check out the Economist article for more.
... and these decisions are difficult. You have very little, poor quality information, you are constantly lied to, you get very little feedback on how your decisions went, and any feedback you do get is delayed and noisy.