2) (xkcd 773)
This may be a little tricky, since it still has to project the "university website" image. A fancy university site at least needs an attention-getting slideshow with the pretty pictures and links to press releases.
At least some universities these days have a separate, more useful, site for the actual students to log into.
Smith College is considering trying to make itself more attractive to smart students on the autism spectrum. I would be grateful for suggestions on how to do this from autistics who read LessWrong. You can write comments here or if you wish to remain anonymous send them to me at Jdmiller@Smith.edu