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Davorak comments on How hard do we really want to sell cryonics? - Less Wrong
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Convincing people who can afford cryonics has a relatively straightforward solution, while decreasing the cost of cryonics is a complex technical and economic challenge. The fastest way to sign people up seems to be to convince the people who can already afford it. That does not mean though that effort should not be applied to the long term goal of lowering the cost though.
The more people are signed up, the more resources will be available to address cost reduction.
Also, it seems like cryonics might work quite well with economies of scale.
The usual link on this: http://lesswrong.com/lw/2f5/cryonics_and_scaling_factors/