wedrifid comments on The Power of Agency - Less Wrong
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I would say 'overstated'. I assert that most people who became famous, rich and a historical figure used those tactics. More so the 'use people', 'betray them' and 'lie' than the more banal 'evils'. You don't even get to have a solid reputation for being nice and ethical without using dubiously ethical tactics to enforce the desired reputation.
Personally, I find that being nice and ethical is the best way to get a reputation for being nice and ethical, though your mileage may vary.
I don't have a personal statement to make about my strategy for gaining a reputation for niceness. Partly because that is a reputation I would prefer to avoid.
I do make the general, objective level claim that actually being nice and ethical is not the most effective way to gain that reputation. It is a good default and for many, particularly those who are not very good at well calibrated hypocrisy and deception, it is the best they could do without putting in a lot of effort. But it should be obvious that the task of creating an appearance of a thing is different to that of actually doing a thing.