And, if you are afraid of unfriendly AI because you're afraid it will kill you - why do you think that a "Friendly" AI is less likely to kill you?

One definition of the term explains:

The term "Friendly AI" refers to the production of human-benefiting, non-human-harming actions in Artificial Intelligence systems that have advanced to the point of making real-world plans in pursuit of goals.

See the "non-human-harming" bit. Regarding:

If your name appears on this website, you're already on its list of people whose continued existence will be risky.

Yes, one of their PR problems is that they are implicitly threatening their rivals. In the case of Ben Goertzel some of the threats are appearing IRL. Let us hear the tale of how threats and nastiness will be avoided. No plan is not a good plan, in this particular case.