for one things, there are other ways of describing it, such as "personal code". For another, it renders morality pretty meaningless if someone can say "murders' OK for me".

And yet if the same neurological hardware is being engaged in order to make social moves of a similar form 'morality' still seems appropriate. Especially since morals like "people should not force their view of right and wrong on others" legitimate instances of moralizing even when the moralizer tends to take other actions which aren't consistent with the ideal. Because, as I tend to say, morals are like that.