Desrtopa comments on Building rationalist communities: lessons from the Latter-day Saints - Less Wrong
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Cleaning up a beach is one thing, but hiring professional evangelists? I think you'd have a much harder time finding a comparable number of people willing to do it as a job. Plus, how convincing they are matters a lot; a halfhearted manual laborer can get plenty of work done, but a halfhearted evangelist might as well not be bothering at all. How many skilled, committed rhetoricians do you think are available for this particular work for less than the church members are making themselves?
That's basically what brand marketing is
I meant hiring professional administrators, like replacing the people who had callings.
So like, hire someone to manage the building, or someone to teach classes or help with employment.