Cayenne comments on Building rationalist communities: lessons from the Latter-day Saints - Less Wrong
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Yet Mormon missionaries act on the official behalf of an organization that cares very much about being perceived as beneficent and wholesome; if they didn't have a dress code someone in their employ would offend someone and there would be kerfluffle about it. Albeit perhaps this portion of the purpose could be served by a less narrow dress code.
I'm not sure that we should adopt any kind of dress code at all, other than not offending the fashion sense of others inadvertently. Perhaps something small, like a sigil that people could wear as jewelry would be sufficient?
Branding ourselves should only be done after we become an effective group, and one that is admired. We want to be known as 'those sensible people that get things done', not 'that group of nerds that talks way too much about how my thinking sucks'. Eventually we'd like everyone to aspire to rationality, not just the people that test over some arbitrary IQ score.
Edit - please disregard this post