That is the heart of the social engineering problem at hand.

Programmers gain status by creating and contributing to open source projects, and by answering questions on StackOverflow, etc. I think that is a stable equilibrium, both for programmers and for academics. The question is how to get to that equilibrium in the first place.

First, I think it needs to become generally accepted that the current equilibrium is broken and that there are alternatives. To that end I encourage all academics to discuss it as openly as possible. Once that happens I think (hope) it will just be a matter of high status individuals throwing their weight around properly.