I think that by the time you get to asking "is coercion near or far", you have already gone astray; it seems like a type error. There is no particular reason for coercion, which is a broad category of actions, to be connected to the near/far distinction, which is a fuzzy classification of modes of thought. It's also a very particular, familiar type error - it's Robin Hanson's trademark confusion. I can't downvote when he does it, since Overcoming Bias doesn't have that feature, but I would.