I submit that "inconsistent" is a better term than "hypocritical" for those cases when the person does not know they're doing it, or cannot reasonably be expected to know they're doing it (e.g., when told). With the caveat that "inconsistent" and "hypocritical" fade into each other. This is to avoid the connotations of knowing defecting associated with the term "hypocrite".
Today's post, Self-deception: Hypocrisy or Akrasia? was originally published on March 26, 2007. A summary (from the LW wiki):
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