MinibearRex comments on Rationalist Horoscopes: Low-hanging utility generator? - Less Wrong
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Most horoscopes work because of the forer effect, which is an application of positive bias. Now, if everything we do with these "horoscopes" is based on this effect, then there would really be no appreciable benefits of this project. However, if one could describe a typical important crisis/situation in a significantly vague manner, you could perhaps get people to recognize an important problem in their life that they have been neglecting. Then, perhaps give some generic advice that, thanks to our brain's heuristics, brings a solution to mind.
For instance:
Just typing that, I actually recognized a personal issue that's been generally percolating through my mind recently, but I haven't explicitly devoted any time to solving the problem. I'm going to take my own advice now.
That's basically the idea, yes. The forer effect might be used to make things emotionally salient in useful ways, but there definitely should be more to any given horoscope than that.