I guess I just don't think it's interesting or in any way special that there are questions that are usually asked by including non-verbal information, or that there are words that refer to "the recipient of this message".

That would be OK if a) there were a clear distinction between the two categories and/or b) nothing much rode on the distinction.

But neither is the case wrt morallity. a) We don't have a "usual" practices with regard to moral language. Committed objectivists speak one way, subjectivists another, and many others are undecided b) it is hard to coneive of anything more important than morality -- and the two ways of speaking mean something different. Alice can't wish Bob to be punished just for doing something that's wrong-for-Alice.