This is taking the unfortunate/entitled/nice/beta/shibboleth-of-your-choice males' complaint too far at face value - i.e., that they are sexually unsuccessful on account of being kind and prosocial.

It is doing no such thing. Make no mistake - I don't conflate altruism with approval seeking niceness and I recommend "quit being a pussy" as a far more practical bite of self talk for people in the category you describe to use than the "women only like jerks" message; I'm clearly not rejecting the analogy because I'm supporting a sob story. No, what I am doing is rejecting one soldier that happens to be on the opposite extreme to the one above. Because it is a false analogy.

But they're not getting any approval for this

I don't give any approval for this either, but I don't do it out of judgement or blame. I don't give approval or sympathy because that would be counterproductive to their own goals.