Sometimes the persona comes across as fake and bizarre. Take this article on frame control. It's completely reasonable, and meshes well with what you'd read here or in books on social skills. Then he lazily throws in

Remember, girls don’t operate in a logical universe; they abide their emotions first and foremost.

and continues talking about framing, having reminded his readership that bitches be crazy. Maybe the equivalents reminders on LW ("Remember, humans don't operate in a logical universe; we abide by our biased emotions first and foremost") and social skills books ("Remember, humans don't operate in a logical universe; we abide by our emotions first and foremost, and that makes us wonderful beings because rationality means Spock") sound as artificial when you're not used to them?