dclayh comments on Money: The Unit of Caring - Less Wrong
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Leaving money in your will is an advanced form of having your cake and eating it too. You get the warm fuzzy feeling of the money going to a good cause, without, you know, actually having to lose any of it.
And the cheap hack charities use that's related to this is pledge drives. You get to donate without actually spending money, then when the bill comes around it's framed as an obligation.