2) one's values are always selfish in a tautological sense, and so one should attempt to impose them on the world - even in the face of apparent conflict with everyone whose revealed preferences do not include your values.

But that never worked in the ancestral environment!

Seriously - how am I supposed to overcome the akrasia generated by my instincts screaming at me to walk out into the desert, because all the social signals around me are telling me that I'm no longer useful to the tribe?