I'm not saying I feel like reasoning is for truth-seeking, I'm saying that to some significant extent it has to be - like Eugene_Nier says, even if there's a lot of noise and social posturing involved, on average it has to bottom out in truth somewhere, else why would we evolve to put effort into something worthless? If it was purely about social dominance, why talk at all instead of sticking to fighting/physical displays?
edit: Although I'm not sure how much purely social content can be built on top of a little physical truth - maybe a lot.
I saw this in the Facebook "what's popular" box, so it's apparently being heavily read and forwarded. There's nothing earthshattering for long-time LessWrong readers, but it's a bit interesting and not too bad a condensation of the topic:
A glance at the comments [at the Times], however, seems to indicate that most people are misinterpreting this, and at least one person has said flatly that it's the reason his political opponents don't agree with him.
ETA: Oops, I forgot the most import thing. The article is at http://www.nytimes.com/2011/06/15/arts/people-argue-just-to-win-scholars-assert.html