If these cars really work, it's a mighty big thing. I don't think it would be an exaggeration to describe it as the biggest breakthrough in computer technology since the very invention of computers. (One cynical question I'm fond of asking is whether there has really been any great progress in software technology in the last 40-50 years, and this is the first thing I've ever seen that might give a decisive positive answer to it.)
Also, a tantalizing question is what the economic (and other social) consequences will be once technologies like these start proliferating and replacing human workers across the board. Before this recent talk about self-driving cars, I had believed that such technologies would run against nearly-AI-complete problems and thus remain unavailable for a long time to come, but assuming this isn't just empty self-promotion, we might be looking at some very radical (and potentially very nasty) developments quite soon.
I don't think it would be an exaggeration to describe it as the biggest breakthrough in computer technology since the very invention of computers.
Bigger than the internet? Cars could already be driven, but people can't do internet stuff without the internet.
http://blogs.forbes.com/alexknapp/2011/06/22/nevada-passes-law-authorizing-driverless-cars/
http://news.ycombinator.com/item?id=2688424