I agree with that assessment, that its stuff like

Instead, as the title suggests, it’s about the “how” of science, conceived of not in the narrow sense of research in a laboratory, but in the broader sense of the process of figuring out how anything in the world works.

that makes me feel almost like I'm reading a pamphlet that's trying to sell me something.

Though, IIRC David_Gerard is involved with wikipedia, and can probably tell you more about why that might be edited.