Normal_Anomaly comments on Observed Pascal's Mugging - Less Wrong
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I agree that they profit from the division between likers and dislikers. But I think the amusement comes from finding a creative way to insult a minority. If any of that sort of comment are on the Friday video, I predict they will be making fun of the minority of likers.
The fact that they are spread shows that some people are either amused or nervous. The fact that they are downvoted shows that other people are both unamused and not nervous. I expect that the population of people who encounter them is split, with some proportion amused, some proportion nervous, and some proportion neither. Our question depends on the relative sizes of the first two factions.
I guess we can agree on that. Part of their spreading can definitely be credited to Pascal's mugging. Other people might find them amusing (especially the original creators of those messages).
I also found different forms of Pascal's mugging in different internet media: There are similar chain messages in instant messengers which promise you additional smileys / finding the love of your life within the next 24 hours / other [promised benefits] if you spread them. I guess these [promised benefits]-posts' popularity can barely be attributed to people finding them amusing.
Of course, this is Pascal's mugging for irrational people who believe in Omega / god / superstition.
But in the [gruesome details]-messages it's not so very irrational, it depends on your utility function. Most people value themselves more than others, and rational egoists, having a utility function taking only their specific state of mind into account, could assign such a high negative utility to themselves being tortured and killed that it's rational for them to spread the message.