The way I first took that quote:

Simple version: "Grass is always greener on the other side".

Complex version: Simplicity (aka Pattern, aka Information) is awesome, but becomes quickly boring and meaningless because it is KNOWN. It is the Simplicity/Pattern/Information which is currently hiding in the Chaos/Randomness which we're so eager for. It will, for a short while, be meaningful and interesting. Until we get used to it, too. Rinse and repeat.