1. Of course, it's not really psychology unless you can think of an unethical yet hilarious application, so I refer you to Plaud and Martini's study in which slides of erotic stimuli (naked women) were paired with slides of non-erotic stimuli (penny jars) to give male experimental subjects a penny jar fetish; this supports a theory that uses chance pairing of sexual and non-sexual stimuli to explain normal fetish formation.

3 words:

Porn induced bisexuality.