lukeprog comments on Prospect Theory: A Framework for Understanding Cognitive Biases - Less Wrong
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An excellent introduction, and I love how you've tied it in with LW discussion on cognitive biases.
Also check out temporal motivation theory (2006), which tries to integrate (cumulative) prospect theory with other theories of human behavior.
Construal level theory is on that fringe, for example. Or as it's more commonly known, Near/Far. Unfortunately I didn't find anything in that area to be particularly compelling, but it's probably fertile ground for using Bayes to go where science can't. I vaguely remember using those tools to cast an interesting light on some aspects of moral psychology, even if the papers themselves were meh. That said I could easily have missed the best papers or best insights.