Raemon comments on Rationality Market Research - Less Wrong
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You can add 20-30-something females that are nerdy, geeky and probably have a similar sense of humour to you ;)
I have a minimum of two data points for that demographic ;)
That being said - I agree it should not be our only avenue or our only target demographic. But even if we expand readership/membership in just the geek demographic we can considerably improve our numbers.