This is not less valid from the perspective of "rationality = winning" than divorcing yourself from social impulses and expending loads of willpower to contradict the norm.
It's more valid! It's why we have meet-ups, it's why SingInst runs rationality camps that are highly desired and applied for!
(Yes, I agree with you)
From Mike Darwn's Chronopause, an essay titled "Would You Like Another Plate of This?", discussing people's attitudes to life:
Conclusion, graphs, and references in article. As usual, I recommend reading Chronopause.com as Darwin has many good articles; to quickly link a few: