There are plenty of dark arts to choose from other than those relating to scarcity. To reduce the perception of cultishness around an idea, raise awareness of cultish groups that oppose it, and count on people mistaking reversed stupidity for intelligence and being repelled by the negative halo.
From Mike Darwn's Chronopause, an essay titled "Would You Like Another Plate of This?", discussing people's attitudes to life:
Conclusion, graphs, and references in article. As usual, I recommend reading Chronopause.com as Darwin has many good articles; to quickly link a few: