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lessdazed comments on On the unpopularity of cryonics: life sucks, but at least then you die - Less Wrong
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There are plenty of dark arts to choose from other than those relating to scarcity. To reduce the perception of cultishness around an idea, raise awareness of cultish groups that oppose it, and count on people mistaking reversed stupidity for intelligence and being repelled by the negative halo.
Like so.
Alternately, just use a Boombox