Eliezer_Yudkowsky comments on Purchase Fuzzies and Utilons Separately - Less Wrong
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Kiva.org has the distinct honor of being the only charity that has ensured me maximum utilons for my money with an unexpected bonus of most fuzzies experienced ever. Seeing my money being repaid and knowing that it was possible only because my charity dollars worked, that the recipient of my funds actually put the dollars to effective use enough to thrive and pay back my money, well, goddamn it felt good.
But - if you were optimizing strictly for fuzzies - could you have gotten even more fuzzies by giving less money to one recipient in person and tracking their outcome in person?