that an animal would prefer inferior fruit it expected to eat over superior fruit it did not expect to eat, is exactly the kind of irrational behavior that we might hope the pressures of evolution would preclude. What observations tell us, however, is that these behaviors do occur.

So that's why people don't feel happy to learn about super effective counterintuitive ways of doing things! Especially when they require an explicit assumption that previously expected-to-work behaviors won't.

I think I'm going to go try and nurture more of a sense that more is possible. Hopefully that should make me warmer to unexpectedly good ways of doing things.