Brain talk acts more like the 'physical brain fallacy' trick. See the last sentence of Weisberg et al.'s abstract:
Explanations of psychological phenomena seem to generate more public interest when they contain neuroscientific information. Even irrelevant neuroscience information in an explanation of a psychological phenomenon may interfere with people’s abilities to critically consider the underlying logic of this explanation. We tested this hypothesis by giving naïve adults, students in a neuroscience course, and neuroscience experts brief descriptions of psychological phenomena followed by one of four types of explanation, according to a 2 (good explanation vs. bad explanation) ? 2 (without neuroscience vs. with neuroscience) design. Crucially, the neuroscience information was irrelevant to the logic of the explanation, as confirmed by the expert subjects. Subjects in all three groups judged good explanations as more satisfying than bad ones. But subjects in the two nonexpert groups additionally judged that explanations with logically irrelevant neuroscience information were more satisfying than explanations without. The neuroscience information had a particularly striking effect on nonexperts’ judgments of bad explanations, masking otherwise salient problems in these explanations.
Knowledge of what persuades others can be used for good or evil. I, of course, am hoping that examples of reductionism and so on will be used to persuade people of things that are probably true.
But if it can be used to explain both true and false hypotheses, it will be used to do both. If you are trying to convince people to be more rational, you should probably first convince them that 'explanations' that don't explain anything are not to be trusted.
Weisberg et al. (2008) presented subjects with two explanations for psychological phenomena (e.g. attentional blink). Some subjects got the regular explanation, and other subjects got the 'with neuroscience' explanation that included purposely irrelevant verbiage saying that "brain scans indicate" some part of the brain already known to be involved in that psychological process caused the process to occur.
And yet, Yale cognitive science students rated the 'with neuroscience' explanations as more satisfying than the regular explanations.
Why? The purposely irrelevant neuroscience verbiage could only be important to the explanation if somebody thought that perhaps it's not the brain that was producing certain psychological phenomena. But these are Yale cognitive science students. Somehow I suspect people who chose to study cognition as information processing are less likely than average to believe the mind runs on magic. But then, why would they be additionally persuaded by information suggesting only that the brain causes psychological phenomena?
In another study, McCabe & Castel (2008) showed subjects fictional articles summarizing scientific results and including either no image, a brain scan image, or a bar graph. Subjects were asked to rate the soundness of scientific reasoning in the article, and they gave the highest ratings when the article included a brain scan image. But why should this be?
I remember talking to a friend about free will. She was a long-time physicalist who liked reading about physics and neuroscience for fun, but she didn't read Less Wrong and she thought she had contra-causal (libertarian) free will.
"Okay," I said. "So the brain is made of atoms, and atoms move according to deterministic physical law, right?"
"Right," she said.
"Okay. Now, think about the physical state of the entire universe one moment before you decided to say "Right" instead of something else, or instead of just nodding your head. If all those atoms, including the atoms in your brain, have to move to their next spot according to physical law, then could you have said anything else than what you did say in the next moment?" (Neither of us understood many-worlds yet, so you can assume we're talking about a single Everett branch.)
She paused. "Huh. I'll have to think about that."
"Also, have you heard about those studies where brain scans told researchers what the subjects were going to do before the subjects consciously decided what they were going to do?"
"No! Are you serious?"
"Yup. Sometimes they could predict the subject's choice 10 seconds before the subject consciously 'made' the choice."
"10 seconds? Wow. I didn't know that."
I think that maybe the 'with neuroscience' explanations and brain scan images are more satisfying partly because they remind us we're physicalists. They remind us that reductionism marches on, that psychology is produced by physical neurons we can take pictures of.
Just like most people, physicalists walk around all day with the subjective experience of a 'unity of consciousness' and contra-causal free will and so on. If a physicalist isn't a researcher who studies all the latest successful reductions in neuroscience or biology or physics all week long, and doesn't read Less Wrong every day, then it's possible to get lost in the feel of everyday experience and thus be surprised by a headline like 'Brain Scanners Can See Your Decisions Before You Make Them.'
Sometimes even physicalists need to be reminded — with concrete reductionistic details — that they are physicalists. Otherwise their normal human anti-reductionistic intuitions may creep back in of their own accord. That's one reason it helps to study many sciences, so you have many successful reductions in your head, and see (at some resolution) the entire picture, from psychology to atoms. As Eliezer wrote:
To her credit, my friend no longer believes in contra-causal free will.